Savage by Fenty recently closed a strategic investment in Fit:Match to accelerate expansion of the AR-powered technology, which solves the fit challenge that has long plagued brands and consumers.

Sexy inclusivity of Savage is expected by fans, but what's not is the technology embedded in each physical store. The company partnered with Fit:Match to launch Fit Xperience, a body scanning app.

An idea-driven discussion about the intersection of retail, technology, societal needs and human behavior. Learn how FIT:MATCH aligns with key predictions about the future.

Los Angeles Market Week took place Oct. 10–13 in downtown Los Angeles and brought with it a number of designers and brands previewing their upcoming products and collections.

Although it may sound counterintuitive, brands and stylists may want to rethink Apparel sizing, and prioritize fit over style.

The fashion industry has been historically style-centric, yet fit is a more important purchase driver than style. FIT:MATCH is re-engineering the shopping experience to be fit-first.

FIT:MATCH CEO Haniff Brown talks about how the company started, its challenges, and his vision to make ecommerce frictionless through artificial intelligence and 3D body scans.

The online “store” experience is due for a transformation. Brands will need to offer top-notch digital customer service even after the pandemic subsides. And it has to be seamless.

Getting the right fit can be tough when shopping online but thanks to new technology, you can try things on virtually.

Full-body ‘scanning studios’ promise apparel shoppers the perfect fit — and a touch-free experience that holds newfound appeal amid COVID-19.

CNBC’s “Squawk on the Street” team discusses a new start-up aimed at giving customers a contactless fitting room experience, with Fit:Match CEO Haniff Brown.

With fitting rooms closed, physical retailers are looking to online tools to circumvent try-ons and increase consumer confidence.