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Webinars & Events

March 22, 2023

Blog

The Future of Fit Technology: Using LiDAR Technology for Safe and Efficient Shopping Experiences

March 14, 2023

Press

THE CURVY FASHIONISTA: Savage X Fenty Brings AR-powered technology, FIT:MATCH to its NEW Atlanta Store!

March 13, 2023

Press

BLACK ENTERPRISE: Rihanna's Savage X Fenty finds a home at Long Island's Roosevelt Field Mall

March 10, 2023

Features

SOURCING JOURNAL: These Tech Firms Want to Lift Customer Loyalty

March 9, 2023

Press

FORBES: Savage X Fenty And FIT:MATCH Introduce In Store Virtual Fitting Room Experience

March 6, 2023

Press

CHARGED RETAIL: Savage X Fenty launches in-store body shape technology

March 2, 2023

Blog

The Rise of LiDAR-Enabled Smartphones: 3 Things You Need to Know

February 27, 2023

Press

SOURCING JOURNAL: Rihanna’s Lingerie Disruptor Believes in Fitting Room Technology

February 26, 2023

Press

RETAIL DIVE: Savage X Fenty delves deeper into fitting room tech

February 24, 2023

Features

OMNI TALK: Fast Five Shorts | FIT:MATCH and Savage X Fenty Reinvent The Fit Process Again

February 23, 2023

Features

TOPTAL: Shopping for Apparel in an Online World: UI/UX Design for Virtual Clothing Try-on

February 22, 2023

Press

RETAIL BUM: Savage X Fenty Teams Up With FIT:MATCH to Launch New In-Store Fitting Room Experience

February 21, 2023

Press

PR NEWSWIRE: FIT:MATCH partners with Savage X Fenty, in collaboration with Intel to launch a new in-store fitting room experience

February 21, 2023

Press

BTIG: Consumer retail and lifestyle brands industry report

February 15, 2023

Press

APPAREL RESOURCES: FIT:MATCH and Savage X Fenty collaborate on better-fitting lingerie

February 13, 2023

Press

TECHCRUNCH: Rihanna’s Savage X Fenty and a newer startup, FIT:MATCH, team up to sell better-fitting lingerie

January 31, 2023

Press

THE RETAIL DOCTOR: Analyzing the Top 16 Retail Trends at NRF 2023

January 25, 2023

Press

RETAIL DIVE: Savage X Fenty launches pop-up shop ahead of Rihanna’s Super Bowl performance

January 19, 2023

Press

RETAIL INFO SYSTEMS: Best of NRF 2023: Top 10 Takeaways

January 17, 2023

Press

REPUBLIC RETAIL: NRF 2023 - Innovation Lab: 10 solutions to make commerce more interactive and efficient

January 10, 2023

Features

CALIFORNIA CENTERS MAGAZINE: Designing the New Retail Experience

December 28, 2022

Press

FORBES: 'Retail' Shows the Path of Personalization to Banking

December 13, 2022

Press

TREND HUNTER: Macy’s Implements FIT:MATCH Bra Fitting Technology in its Stores

December 9, 2022

Features

FLORIDA TREND: Fashion tech startup Fit:Match makes shopping experience more efficient with 3-D body twin avatars

December 7, 2022

Press

NRF: The latest tech for boosting consumer loyalty

December 7, 2022

Press

RETAIL TECHNOLOGY INNOVATION HUB: Macy’s rolls out FIT:MATCH bra fitting technology in select US stores

December 6, 2022

Press

YAHOO FINANCE: FIT:MATCH to Launch Patented Shape-Based Fit Solution in Select Macy’s Stores

December 6, 2022

Press

RETAIL TOUCHPOINTS: Macy’s Launches Personalized Bra Fitting Technology in 10 Locations

December 5, 2022

Press

GLOSSY: ‘Lose money, keep the customer’: Brands are strategizing to lower the impact of holiday returns

December 1, 2022

Press

WWD: FIT:MATCH Launches Macy's Partnership

December 1, 2022

Press

PRESS RELEASE: FIT:MATCH to Launch Patented Shape-Based Fit Solution in Select Macy’s Stores

November 17, 2022

Webinars & Events

FIT:MATCH Webinar: How Sports Bras Affect the Performance of Athletes

November 9, 2022

Press

MIAMI NEW TIMES: Rihanna's Savage X Fenty to Open Store at Miami Worldcenter in 2023

November 3, 2022

Press

FIT:MATCH selected for NRF 2023 Innovation Lab

October 28, 2022

Webinars & Events

PSFK: FIT:MATCH Head of Marketing speaks on Store Experience Design Webinar

September 1, 2022

Features

ADWEEK: Savage X Fenty’s “Fit Xperience” was recently awarded ‘Best Virtual Fitting Room Technology’

July 8, 2022

Press

Retail Touch Points: Can Digital Twins Solve Retail’s Fit Problem?

July 8, 2022

Press

WWD: Fixing Fit Report

June 30, 2022

Blog

Spotlight On: Director of Fit & Sizing, Amie DeNittis: How to Find Clothes That Fit Your Body Shape

June 14, 2022

Press

BUSINESS INSIDER: Meet the 34 retail-technology power players revolutionizing how brands operate and customers shop

May 25, 2022

Blog

Spotlight on Chief Data Scientist, Dr. Jie Pei: What's Wrong with Traditional Bra Fitting?

May 16, 2022

Press

PSFK Rihanna’s Tech-Supported Retail Stores Optimize The Shopper Journey

May 7, 2022

Press

South Florida Reporter: How AI Technology is Impacting Florida’s Business Sectors

May 6, 2022

Press

Retail Touch Points: Rihanna’s Savage x Fenty to Expand Brick-and-Mortar Reach with 6 More Stores

May 5, 2022

Press

V Magazine: Savage X Fenty is opening Six New Brick and Mortar Stores

April 29, 2022

Case Studies

CASE STUDY: Finding a Bra That Fits, The Problems with Traditional Bra Shopping in America

April 2, 2022

Features

DIGITAL SOLUTION GROUP: Day in the Life

March 31, 2022

Press

APPAREL NEWS: PI Apparel Los Angeles 2022 Showcases Latest Apparel-Industry Technology

March 17, 2022

Press

LINGERIE BRIEFS: Curve New York

March 15, 2022

Press

HOUSTONIA: Savage X Fenty Storefront Now Open in Houston Galleria

March 8, 2022

Features

KNITTING TRADE JOURNAL: Curve New York success for buyers and brands

March 6, 2022

Press

THE ROBIN REPORT: Fenty’s New Mall Stores Have a Lot to Teach Us

March 4, 2022

Press

SOURCING JOURNAL: Up Close: In Conversation with Fit:Match CEO & Founder Haniff Brown

March 1, 2022

Press

FASHION MANNUSCRIPT: FIT:MATCH Partners with Savage X Fenty to Launch Patented Body Shape Technology

February 28, 2022

Press

MODERN RETAIL: Brands and retailers are giving their fitting rooms a high-tech upgrade

February 26, 2022

Press

SOUTH FLORIDA TECH HUB: Fort Lauderdale Startup FIT:MATCH Announced Partnership with Rihanna-backed Savage X Fenty

February 23, 2022

Press

CORNELL CHRONICLE: New 3D Body Mapping Tech Helps Consumers, the Enviornment

February 23, 2022

Press

CO-U.S. CHAMBER OF COMMERCE: How Fit:Match Built a Multimillion-Dollar Business in Four Years by Nixing the Need to Try on Clothes

February 18, 2022

Press

REFINERY29: Rihanna Tells Us Why The IRL Savage X Fenty Experience "Will Change the Game"

February 16, 2022

Press

REFRESH MIAMI: Sick of buying clothes that don't fit? FIT:MATCH's founder wants to help - and Rihanna would approve

February 14, 2022

Press

FASHIONISTA: Rihanna talks Dominating Lingerie Retail

February 13, 2022

Press

THE HOLLYWOOD REPORTER: Rihanna Surprises Shoppers at Opening of Her Second Savage X Fenty Lingerie Store

February 13, 2022

Press

HYPEBAE: Rihanna and A$AP Rocky attend Savage X Fenty's LA Brick-and-Mortar Store Opening

February 12, 2022

Press

UNCOVER LA: Rihanna's Savage X Fenty to Open First L.A. Store at Westfield Culver city

February 4, 2022

Press

GLOSSY: Fit technology is getting a boost from the new iPhone and Savage x Fenty

February 4, 2022

Press

RETAIL TECH INNOVATION HUB: Last week’s biggest retail technology deals at a glance

February 2, 2022

Press

CHEDDAR: FIT:MATCH CEO on Savage X Fenty Collab to Use AR Apparel Sizing

January 28, 2022

Press

SOURCING JOURNAL: New Savage X Fenty Store Puts Fit Tech in the Spotlight

January 26, 2022

Press

YAHOO: Savage X Fenty ‘Shines Bright Like A Diamond’ With Opening Of Brick-And-Mortar Store In Las Vegas

January 25, 2022

Press

BODY MAGAZINE: Savage X Fenty: First 5 Shops, New Fit Tech

January 25, 2022

Press

RETAIL DIVE: Savage X Fenty opens its first store in Las Vegas

January 25, 2022

Press

PRESS RELEASE: FIT:MATCH Partners with Savage X Fenty to Launch Patented Body Shape Technology

January 25, 2022

Press

AD WEEK: Savage X Fenty's AR Sizing Tech Knows What Will Look Best on You

January 25, 2022

Press

FORBES: Fit:Match Solves Perennial Pain Points Of Bra Fittings For Rihanna’s Savage X Fenty

Savage by Fenty recently closed a strategic investment in Fit:Match to accelerate expansion of the AR-powered technology, which solves the fit challenge that has long plagued brands and consumers.

January 24, 2022

Press

COMPLEX: Here’s a Look Inside Rihanna’s First Savage X Fenty Retail Store Location

January 23, 2022

Press

HYPEBAE: Take a Look Inside Savage X Fenty's First Brick-And-Mortar Store in Las Vegas

January 22, 2022

Press

VOGUE: Rihanna Brings Sexiness to the Mall: Go Inside the First Savage X Fenty Retail Store

Sexy inclusivity of Savage is expected by fans, but what's not is the technology embedded in each physical store. The company partnered with Fit:Match to launch Fit Xperience, a body scanning app.

November 18, 2021

Webinars & Events

FIT:MATCH Senior Growth Marketer, Hillary Littleton, speaks on Future of Retail 2042 virtual conference with PSFK and Retail Innovation Week.

An idea-driven discussion about the intersection of retail, technology, societal needs and human behavior. Learn how FIT:MATCH aligns with key predictions about the future.

November 3, 2021

Press

L.A. Market Attracts Buyers Invested in Spring/Summer 2022

Los Angeles Market Week took place Oct. 10–13 in downtown Los Angeles and brought with it a number of designers and brands previewing their upcoming products and collections.

September 1, 2021

Press

Why Style Should Take a Back Seat to The Right Fit

Although it may sound counterintuitive, brands and stylists may want to rethink Apparel sizing, and prioritize fit over style.

August 24, 2021

Webinars & Events

Webinar / Fit First. Style Second.

The fashion industry has been historically style-centric, yet fit is a more important purchase driver than style. FIT:MATCH is re-engineering the shopping experience to be fit-first.

May 3, 2021

Exploring Life & Business with Haniff Brown of FIT:MATCH in Glendale Galleria

FIT:MATCH CEO Haniff Brown talks about how the company started, its challenges, and his vision to make ecommerce frictionless through artificial intelligence and 3D body scans.

January 7, 2021

Press

The Future of Online Shopping - This Time Fit Tech is Here to Stay

The online “store” experience is due for a transformation. Brands will need to offer top-notch digital customer service even after the pandemic subsides. And it has to be seamless.

November 30, 2020

Press

How to Turn Your Phone Into Your Own Fitting Room for Cyber Monday

Getting the right fit can be tough when shopping online but thanks to new technology, you can try things on virtually.

September 30, 2020

Press

Tech Startup FIT:MATCH and Brookfield Properties Team Up to Give Mall Shoppers an Alternative to Dressing Rooms

Full-body ‘scanning studios’ promise apparel shoppers the perfect fit — and a touch-free experience that holds newfound appeal amid COVID-19.

September 25, 2020

Press

Squawk on the Street / FIT:MATCH Founder & CEO On Its New Virtual Fitting Room Experience

CNBC’s “Squawk on the Street” team discusses a new start-up aimed at giving customers a contactless fitting room experience, with Fit:Match CEO Haniff Brown.

August 25, 2020

Press

Can Virtual Technology Step Up and Replace Fitting Rooms?

With fitting rooms closed, physical retailers are looking to online tools to circumvent try-ons and increase consumer confidence.

July 3, 2020

Webinars & Events

Expert Call with FIT:MATCH CEO Haniff Brown

June 12, 2020

Features

We've Flipped the Apparel Shopping Journey

We are completely reversing the shopping process to focus on fit first, style second which runs contrary to how almost every website and store presents clothing to customers today.

June 11, 2020

Press

Forbes: Retail Tech 2.0: Necessity Is The Mother of (Re)invention

The next frontier of retail will be owned by retailers and brands who embrace this new world by integrating a bit of “cool” into the modern in-store shopping experience. Here's 4 Hot Technologies.

April 29, 2020

Webinars & Events

#Retail Together: A Near-Term Playbook for the Apparel and Retail Industries

FIT:MATCH's first webinar covers a wide range of pertinent topics for apparel and retail industry leaders, including insights on the current environment, consumer behavior, and why innovation is key.

April 16, 2020

Features

Apparel Retail Post-Pandemic: 40% of Shoppers Don’t Want To Try On Clothes Anymore.

Our transformative solution is something apparel brands can adopt to be ahead of the curve and in sync with consumer demand.

Our digital twin platform eliminates guesswork, allowing customers to shop only what fits.

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