An idea-driven discussion about the intersection of retail, technology, societal needs and human behavior. Learn how FIT:MATCH aligns with key predictions about the future.

Los Angeles Market Week took place Oct. 10–13 in downtown Los Angeles and brought with it a number of designers and brands previewing their upcoming products and collections.

Have you ever tried on a pair of jeans only to have the sales assistant tell you they don’t look good on you? Well it’s a rare occurrence, but when it does happen, it’s the moment of truth...

Although it may sound counterintuitive, brands and stylists may want to rethink Apparel sizing, and prioritize fit over style.

The fashion industry has been historically style-centric, yet fit is a more important purchase driver than style. FIT:MATCH is re-engineering the shopping experience to be fit-first.

Find out how fit tech is enabling a fitting revolution that’s contactless and hyper-personalized. The new fitting room is becoming the data focal point that powers omni channel apparel retail.

FIT:MATCH CEO Haniff Brown talks about how the company started, its challenges, and his vision to make ecommerce frictionless through artificial intelligence and 3D body scans.

Fit technology is not new. That it’s finally become commercially viable, is.

The online “store” experience is due for a transformation. Brands will need to offer top-notch digital customer service even after the pandemic subsides. And it has to be seamless.

Getting the right fit can be tough when shopping online but thanks to new technology, you can try things on virtually.

Full-body ‘scanning studios’ promise apparel shoppers the perfect fit — and a touch-free experience that holds newfound appeal amid COVID-19.

CNBC’s “Squawk on the Street” team discusses a new start-up aimed at giving customers a contactless fitting room experience, with Fit:Match CEO Haniff Brown.

A chat with FIT:MATCH Founder and CEO Haniff Brown. Haniff shares his unique background and inspiration for FIT:MATCH.

FIT:MATCH is featured on WGN9 Chicago's Around Town.

The completely contactless shopping experience will invite shoppers to get 3-D-measured, or “fitched,” in under two minutes and immediately start shopping online.

Oakbrook Center on Sept. 5 will be the first US shopping mall to have a new technology available that allows for shopping of about apparel 55 brands, without concern of items not fitting properly.

With fitting rooms closed, physical retailers are looking to online tools to circumvent try-ons and increase consumer confidence.

CNBC's Money Report covers FIT:MATCH and its virtual dressing rooms.

Amid reports that consumers continue to lack confidence to return to stores after the coronavirus pandemic due to safety concerns, Brookfield Properties has announced the rollout of FIT:MATCH studios.

The companies will launch the contactless Fit Match studio experience in three shopping centres, utilizing Fit Match’s 3D AI-powered match technology.

Brookfield Properties will roll out FIT:MATCH’s 3D AI-powered contactless match technology at three shopping centers across the U.S.

Brookfield Properties will roll out a new contactless shopping experience based on 3D and artificial intelligence (AI) technologies.

Tired of schlepping into dressing rooms to try on clothes and find your right size? And feeling like you’re a different size at different stores? Well, there’s a new solution for that.

We are completely reversing the shopping process to focus on fit first, style second which runs contrary to how almost every website and store presents clothing to customers today.

The next frontier of retail will be owned by retailers and brands who embrace this new world by integrating a bit of “cool” into the modern in-store shopping experience. Here's 4 Hot Technologies.

FIT:MATCH is making the new normal far better than the one we knew.

FIT:MATCH's first webinar covers a wide range of pertinent topics for apparel and retail industry leaders, including insights on the current environment, consumer behavior, and why innovation is key.

Our transformative solution is something apparel brands can adopt to be ahead of the curve and in sync with consumer demand.

Ever heard of Fit:Match? Combining the latest in data science and 3D measurement technology, the platform offers a highly integrated online/offline apparel shopping experience...