We’re reshaping fit for the future.

As the Founder and CEO of Fit:match, Haniff is repositioning the retail landscape by introducing technology to leading brand partners that will change their consumer experience and production process by using groundbreaking AR and AI. He is a first-generation Jamaican immigrant who is driven by helping brands and retailers, like Savage X Fenty and Fabletics grow and scale their businesses through fit technology. Haniff studied Mathematics and Psychology at Williams College in Massachusetts and has over a decade of experience in retail from his time in investment banking and private equity. At Credit Suisse and Freeman Spogli, he focused on investing in retail and consumer companies. In early 2018, Haniff created Fit:match. On a more personal level, Haniff enjoys soccer, spending quality time with his family, and getting involved in the fun and fast paced startup world! He currently resides in sunny Miami, Florida.

Dr. Jie Pei is the Chief Data Scientist at Fit:match, whose technological inventions have shaped the identity of the company’s leading products. She is the primary inventor of 3 patented technologies using body scanning technology to optimize bra sizing and to achieve mass-customizable clothing pattern making. Dr. Pei obtained her Master’s and PhD degrees from Cornell University with a research emphasis in breast shape and bra sizing. She has 13 peer-reviewed journal publications with a majority as the first author. Dr. Pei’s extensive work building the Fit:match 3D body shape database and product matching can be seen in the Fit Xperience application made exclusively for Savage X Fenty. She leads the company’s size recommendation platform work for all bra/intimates brand partners, including establishing the “3D fit matrix” to make robust and accurate size recommendations and implements the core technology around 3D Shape Discrepancy values into production. By extrapolating the work around breast density to explain size variations across products, Dr. Pei’s work is first-to-market and solves the universal issues for shoppers in search for their best-fitting bra.

Spearheading product strategy and development across the company, Asna is positioning Fit:match as a Product leader in the fit technology space by utilizing innovative state-of-the-art applications to produce a unique experience across all clientele. As a business savvy and energetic Product professional with over 10 years of experience, specializing in digital product development, Asna is leading the disruption in the retail technology space with a 3D-shape based solution. As a Pennsylvania State University alumni, she has been driven to master Product design and creation within large organizations and across multiple businesses. Asna led Product development for various Consumer tech initiatives including Neutrogena’s Skin360TM face scanning technology and Tylenol’s Digital Ear Scope Otoscope. With a focus on digital innovation, Asna holds a patent for creating the digital experience using a Class 1 Medical Device for Consumers. She continues to leverage her skill-sets in Product innovation to tap into the world of retail and help solve the many pain points in the industry as it relates to e-commerce, diversity of shopping behaviors, & the need to purchase only what fits.

Dylan is an experienced technologist and engineer, leading most of the front-end development work at Fit:match. His career has focused on emerging tech, especially computer vision, augmented and virtual reality, and machine learning. The new opportunities ushered in with the rise of spatial computing are his professional focus today. In 2008, Dylan wrote what was arguably the first AR application for the iPhone, a card magic trick performed with the phone camera, and one of the first apps on the new App Store. In the years that followed he built countless mobile applications for Fortune 100 companies, like Target, Disney, Toyota, and Carnival Cruise Line. Dylan agrees with Steve Jobs that the best tech companies live at the intersection of the arts and the sciences, and tries to engage his creative capacity as fully as the technical. He is a classically trained musician, hobbyist magician, and an artist who cares deeply about great design. With his wife and kids, they enjoy the endless opportunities for family fun living in central Florida.

Tara leads the Fit:match Engineering team with over 20 years of experience in start-ups, entrepreneurship and scaling companies, and is vital to the company’s ecosystem. Her passion for technology began in high school when her mother, a technology professor, wrote a grant for a room full of computers. From this adventure, she learned to code and her life-long passion became that of an entrepreneur. Honoring customers, respecting investors, listening to what users really want and appreciating the value of a dollar, Tara began to scale companies. Lean methodologies helped her test before investing and Agile methodologies helped grow without large investments until there was proof of concept. Each acquisition that Tara has been a part of has grown 20X from her previous. Tara is an investor in multiple start-ups making an impact, including technology nonprofits in West Africa and is a Girls Who Code facilitator. She is excited to be a part of the cutting-edge dream team at Fit:matchH, making a real impact on both customer retention and returns.

Mark is a successful science and technology entrepreneur with over 25 years of experience servicing the largest fashion, apparel and retail brands in the world. As the Head of Enterprise Business at Fit:match, Mark is responsible for leading sales and business development. Prior to joining Fit:match, he was the Director of Sales for Centric Software and prior to that led sales at NGC/Logility. Mark has spent the bulk of his career as the COO, Vice President of Sales and Board Member of SCOTDIC Colours LTD, one of the leading global manufacturers of textile color standard systems for apparel. Early in his career, he worked for Chase in their private banking division and spent several years as an Institutional Equity Sales Trader for a division of ABN AMRO in New York. Mark holds a Bachelors of Business Administration degree from Iona College in New Rochelle, N.Y. Mark is active in various charity activities, is a marathon runner, enjoys playing golf, spending time with family and watching his son’s lacrosse games.

Demina joined Fit:match in 2021 as Senior Sales Executive, and has 7 years of experience working on the wholesale side of luxury goods. Previously, she was the Global Sales Director for luxury accessory brand, Buscemi. As the Sales Director, Demina was involved in Sales, Marketing, Product Placement and Public Relations for the brand. She has always brought a level of focus and attention to detail to her work and has a passion for building impactful client relationships. Throughout her career, Demina has managed and exceeded the set business targets within her territory, built and maintained lasting relationships with clients, and has a high level of understanding the market. As an LA native, she holds a bachelor degree from UCLA and in her free time loves spending time with her daughter.

Leading all marketing and growth efforts for the company, Hillary has revolutionized Fit:match’s brand identity through an omni-channel B2B2C lens. She is responsible for all content development and execution in marketing, advertising, and web development and holds a close relationship with both front-end (sales) and back-end (tech) to drive winning go-to-market strategies and launches. Hillary joined the company after 8+ years in the fashion retail industry, including a 5 year tenure at Saks Fifth Avenue’s corporate office. Her extensive work with global brand partners included developing best-in-class loyalty programs, special event campaigns, and public relations partnerships that fueled both engagement and ROI. With a Bachelor’s degree in Communication Studies from Loyola Marymount University, Hillary’s passion lies in revolutionizing the retail world with technology to transform the traditional shopping experience for brand partners, while still meeting business goals and increasing customer loyalty. She is an Arizona native based in Los Angeles who loves hiking, yoga, and playing beach volleyball with family and friends.

With over 20 years in design and merchandising, Kerri brings to Fit:match her expertise in technical design, patterns and fit. She has been at the forefront of the fashion industry showcasing designs in Los Angeles and New York with clients such as Nordstrom, Bloomingdales and Macy’s. With a bachelor’s degree in Women’s Studies from UCLA and a graduate degree from FIT in New York, Kerri’s goal is to refine the future of fit by ensuring that each person has the opportunity to buy clothes that are not only the correct size, but the best fit for their unique shape. Kerri works closely with the technical team at Fit:match to test and refine the technology while considering the fabrication, style lines and fit of each garment. She partners with the clients’ technical design teams to understand the fit intent of every style. In her free time, Kerri loves to ski, paddle board and run with her dogs. She enjoys spending time with her family as well as just quiet time reading a book. Kerri is a California native, but is living her dream in the mountains of Colorado.