About Our Company

FIT:MATCH is a retail technology company on a mission to revolutionize the apparel industry through data science to deliver increased relevance and satisfaction for shoppers, improve retail economics and help the industry as a whole make significant strides toward sustainable apparel retail.

Backed by best-in-class billion dollar brands, FIT:MATCH provides a data science enriched recommendation platform which uses patented discrepancy scoring technology to match consumers based on a variety of attributes derived from third party 3D tools. Our partners rely on our recommendations to make key decisions around fit, personalization, product design and inventory management, to drive an overall improved shopping experience.

Haniff Brown, Founder and CEO

Haniff is repositioning the retail landscape by introducing technology that will change the consumer experience and the production process using AR and AI.

Haniff is the founder and CEO of FIT:MATCH, leading and disrupting the retail industry with groundbreaking fit technology, elevating the customer experience, and partnering with leading brands.

Haniff is a first-generation Jamaican immigrant who is driven by helping retailers and brands grow and scale their businesses through retail technology. Haniff studied Mathematics and Psychology at Williams College in Massachusetts. Haniff has over a decade of experience in retail from his time in investment banking and private equity. At Credit Suisse and Freeman SpoglI, he focused on investing in retail and consumer companies. In early 2018, Haniff created FIT:MATCH.

On a more personal level, Haniff enjoys soccer, spending quality time with his family, and getting involved in the fun and fast paced startup world! He currently resides in sunny Miami, Florida.


Interested in Joining our team?

FIT:MATCH is interested in meeting individuals who are passionate and excited about being part of the fit tech industry. We pride ourselves in being a fun, inclusive, and remote work space and we are always looking to grow our team.

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Our Core Values




early adopter

mission based

goal oriented