As the Founder and CEO of FIT:MATCH, Haniff is repositioning the retail landscape by introducing technology to leading brand partners that will change their consumer experience and production process by using groundbreaking AR and AI.
He is a first-generation Jamaican immigrant who is driven by helping brands and retailers, like Savage X Fenty and Fabletics grow and scale their businesses through fit technology. Haniff studied Mathematics and Psychology at Williams College in Massachusetts and has over a decade of experience in retail from his time in investment banking and private equity. At Credit Suisse and Freeman Spogli, he focused on investing in retail and consumer companies. In early 2018, Haniff created FIT:MATCH.
On a more personal level, Haniff enjoys soccer, spending quality time with his family, and getting involved in the fun and fast paced startup world! He currently resides in sunny Miami, Florida.
Amie is a fit specialist lending expertise in fit, fit intent, brand sizing, and body proportionality. As an expert fit consultant, she has a proven track record of positively affecting production timelines, ensuring quality and consistency for a brands’ target customers, improving brand loyalty, increasing UPT and reducing returns for brand partners. Throughout her career, Amie has worked with Gap, Banana Republic, the Jones Group, Derek Lam 10 Crosby, Angora Group, Regatta Group, Roland Mouret, Narcisco Rodriguez, Parade and more.
Educated as an analytical chemist with a background in Healthcare and Clinical Massage Therapy, Amie moved to NYC on scholarship to NYU Polytechnic School of Engineering and as she says, “fell into fashion” becoming a sought after expert fit model. Amie is astute in biometrics, analytics and fit; and her background brings a unique perspective to the FIT:MATCH team. In addition to her work as Director of Fit and Sizing, she also leads the company’s in-house 3D team and QA efforts.
Spearheading product strategy and development across the company, Asna is positioning FIT:MATCH as a Product leader in the fit technology space by utilizing innovative state-of-the-art applications to produce a unique experience across all clientele. As a business savvy and energetic Product professional with over 10 years of experience, specializing in digital product development, Asna is leading the disruption in the retail technology space with a 3D-shape based solution.
As a Pennsylvania State University alumni, she has been driven to master Product design and creation within large organizations and across multiple businesses. Asna led Product development for various Consumer tech initiatives including Neutrogena’s Skin360TM face scanning technology and Tylenol’s Digital Ear Scope Otoscope. With a focus on digital innovation, Asna holds a patent for creating the digital experience using a Class 1 Medical Device for Consumers. She continues to leverage her skill-sets in Product innovation to tap into the world of retail and help solve the many pain-points in the industry as it relates to e-commerce, diversity of shopping behaviors, & the need to purchase only what fits.
