We’re reshaping fit for the future.

As the Founder and CEO of Fit:match, Haniff is repositioning the retail landscape by introducing technology to leading brand partners that will change their consumer experience and production process by using groundbreaking AR and AI. He is a first-generation Jamaican immigrant who is driven by helping brands and retailers grow and scale their businesses through fit technology. Haniff studied Mathematics and Psychology at Williams College in Massachusetts and has over a decade of experience in retail from his time in investment banking and private equity. At Credit Suisse and Freeman Spogli, he focused on investing in retail and consumer companies. In early 2018, Haniff created Fit:match. On a more personal level, Haniff enjoys soccer, spending quality time with his family, and getting involved in the fun and fast paced startup world! He currently resides in sunny Miami, Florida.

Dr. Jie Pei is the Chief Data Scientist at Fit:match, whose technological inventions have shaped the identity of the company’s leading products. She is the primary inventor of 3 patented technologies using body scanning technology to optimize clothing size recommendations and to achieve mass-customizable clothing pattern making. Dr. Pei obtained her Master’s and PhD degrees from Cornell University with a research emphasis on how 3D body shape can influence which size fits a user best. She has 13 peer-reviewed journal publications with a majority as the first author. Dr. Pei’s extensive work building the Fit:match 3D body shape database and product matching can be seen in the About You mobile application that provides shoppers size recommendations in Nike & Adidas products. She leads the company’s size recommendation platform work for all brand partners, including establishing the “3D fit matrix” to make robust and accurate size recommendations and implements the core technology around 3D Shape Discrepancy values into production. By extrapolating the work around shape density to explain size variations across products, Dr. Pei’s work is first-to-market and solves the universal issues for shoppers in search for their best-fitting clothing.

Spearheading product strategy and development across the company, Asna is positioning Fit:match as a Product leader in the fit technology space by utilizing innovative state-of-the-art applications to produce a unique experience across all clientele. As a business savvy and energetic Product professional with over 10 years of experience, specializing in digital product development, Asna is leading the disruption in the retail technology space with a 3D-shape based solution. As a Pennsylvania State University alumni, she has been driven to master Product design and creation within large organizations and across multiple businesses. Asna led Product development for various Consumer tech initiatives including Neutrogena’s Skin360TM face scanning technology and Tylenol’s Digital Ear Scope Otoscope. With a focus on digital innovation, Asna holds a patent for creating the digital experience using a Class 1 Medical Device for Consumers. She continues to leverage her skill-sets in Product innovation to tap into the world of retail and help solve the many pain points in the industry as it relates to e-commerce, diversity of shopping behaviors, & the need to purchase only what fits.

Dylan is an experienced technologist and engineer, leading most of the front-end development work at Fit:match. His career has focused on emerging tech, especially computer vision, augmented and virtual reality, and machine learning. The new opportunities ushered in with the rise of spatial computing are his professional focus today. In 2008, Dylan wrote what was arguably the first AR application for the iPhone, a card magic trick performed with the phone camera, and one of the first apps on the new App Store. In the years that followed he built countless mobile applications for Fortune 100 companies, like Target, Disney, Toyota, and Carnival Cruise Line. Dylan agrees with Steve Jobs that the best tech companies live at the intersection of the arts and the sciences, and tries to engage his creative capacity as fully as the technical. He is a classically trained musician, hobbyist magician, and an artist who cares deeply about great design. With his wife and kids, they enjoy the endless opportunities for family fun living in central Florida.

A Jamaican-born tech innovator, Eric holds a BBA in Computer Information Systems and an MSCS from Howard University. As the first Black inventor with multiple granted USPTO patents related to data management and security, he brings over two decades of expertise across various industries, including Interactive Media, Healthcare, Telecommunications, Fintech, and Biotech, to Fit:match. His extensive career spans software engineering at AOL, leadership roles at Johnson & Johnson, and a decade in business and tech leadership at TATA Communications. As the Technical Founder and CEO of ijura, a corporate venture-backed mobile cybersecurity startup, Eric's innovation led to multiple patents and a product-market fit. Beyond his professional achievements, Eric is deeply involved in mentorship and community engagement. He serves as an advisory board member for Black-owned tech startups, mentors through 1000 Black Voices and Techstars Miami, and volunteers as a high school and AAU basketball coach.

Mark is a successful science and technology entrepreneur with over 25 years of experience servicing the largest fashion, apparel and retail brands in the world. As the Head of Enterprise Business at Fit:match, Mark is responsible for leading sales and business development. Prior to joining Fit:match, he was the Director of Sales for Centric Software and prior to that led sales at NGC/Logility. Mark has spent the bulk of his career as the COO, Vice President of Sales and Board Member of SCOTDIC Colours LTD, one of the leading global manufacturers of textile color standard systems for apparel. Early in his career, he worked for Chase in their private banking division and spent several years as an Institutional Equity Sales Trader for a division of ABN AMRO in New York. Mark holds a Bachelors of Business Administration degree from Iona College in New Rochelle, N.Y. Mark is active in various charity activities, is a marathon runner, enjoys playing golf, spending time with family and watching his son’s lacrosse games.

Demina joined Fit:match in 2021 as Senior Sales Executive, and has 7 years of experience working on the wholesale side of luxury goods. Previously, she was the Global Sales Director for luxury accessory brand, Buscemi. As the Sales Director, Demina was involved in Sales, Marketing, Product Placement and Public Relations for the brand. She has always brought a level of focus and attention to detail to her work and has a passion for building impactful client relationships. Throughout her career, Demina has managed and exceeded the set business targets within her territory, built and maintained lasting relationships with clients, and has a high level of understanding the market. As an LA native, she holds a bachelor degree from UCLA and in her free time loves spending time with her daughter.

Leading all marketing and growth efforts for the company, Hillary has revolutionized Fit:match’s brand identity through an omni-channel B2B2C lens. She is responsible for all content development and execution in marketing, advertising, and web development and holds a close relationship with both front-end (sales) and back-end (tech) to drive winning go-to-market strategies and launches. Hillary joined the company after 8+ years in the fashion retail industry, including a 5 year tenure at Saks Fifth Avenue’s corporate office. Her extensive work with global brand partners included developing best-in-class loyalty programs, special event campaigns, and public relations partnerships that fueled both engagement and ROI. With a Bachelor’s degree in Communication Studies from Loyola Marymount University, Hillary’s passion lies in revolutionizing the retail world with technology to transform the traditional shopping experience for brand partners, while still meeting business goals and increasing customer loyalty. She is an Arizona native based in Los Angeles who loves hiking, yoga, and playing beach volleyball with family and friends.

With over 20 years in design and merchandising, Kerri brings to Fit:match her expertise in technical design, patterns and fit. She has been at the forefront of the fashion industry showcasing designs in Los Angeles and New York with clients such as Nordstrom, Bloomingdales and Macy’s. With a bachelor’s degree in Women’s Studies from UCLA and a graduate degree from FIT in New York, Kerri’s goal is to refine the future of fit by ensuring that each person has the opportunity to buy clothes that are not only the correct size, but the best fit for their unique shape. Kerri works closely with the technical team at Fit:match to test and refine the technology while considering the fabrication, style lines and fit of each garment. She partners with the clients’ technical design teams to understand the fit intent of every style. In her free time, Kerri loves to ski, paddle board and run with her dogs. She enjoys spending time with her family as well as just quiet time reading a book. Kerri is a California native, but is living her dream in the mountains of Colorado.

Michael Gee is a distinguished professional known for his remarkable contributions in sales and marketing. He leads business development & sales execution in charge of prospecting, negotiating, and closing new partnerships for Fit:match. He is skilled in crafting and executing Fit:match's expansion plan for new industries and partners. With a career spanning several decades, Michael has demonstrated unwavering commitment, innovative vision, and exceptional leadership skills. Michael’s professional journey is marked by a series of significant roles and achievements. He began his career at IBM Corp as a Sales representative, where he quickly gained recognition for his analytical skills and strategic thinking. His ability to navigate complex challenges and deliver results earned him multiple promotions and increased responsibilities. Over the years, Michael has held key senior leadership positions in reputable organizations, such as GTE, Motorola, NCR and Sprint. In each role, he has demonstrated his capacity to lead teams, drive innovation, and implement effective strategies. His expertise spans various areas, including global strategic alliances, business partnerships and financial management. Throughout his career, Michael has achieved numerous milestones that have solidified his reputation as a leader in his field. Some of his notable accomplishments include: Michael has spearheaded several high-profile $100 Million dollar global strategic alliances, delivering outstanding results and exceeding expectations. His ability to manage resources, timelines, and stakeholder relationships has been pivotal in these successes. Innovation and Strategy: Known for his innovative thinking, Michael’s teams have introduced groundbreaking new solutions that have transformed several industries including retail, healthcare and financial services. Mentorship and Development: Michael is a dedicated mentor who has guided numerous professionals in their careers. His commitment to nurturing talent and fostering growth has had a lasting impact on many individuals. Michael’s impact extends beyond the organizations he has worked with. He is a thought leader who has shared his insights through speaking engagements, publications, and industry conferences. He obtained his Bachelor’s degree in sociology from Boston College and MBA degree in marketing from Columbia University. Michael Gee’s professional profile is a testament to his dedication, expertise, and leadership. Michael’s story is one of passion, perseverance, and profound impact, leaving an indelible mark on all who have had the privilege to work with him. Michael is a golfer, proud Dad of two successful adult sons and a spoiling Grandfather of a new grandson!