FIT:MATCH and Savage X Fenty collaborate on better-fitting lingerie

February 15, 2023
Press Article

Rihanna’s lingerie brand Savage X Fenty has partnered with Miami-based tech start-up FIT:MATCH to help customers find lingerie that fits their size.

Atlanta, Georgia, is the first place where the technology is being used in a retail store, and gradually, it will be activated in other offline stores.

Right now, customers who want to learn how it works can enter a fitting room where Intel LiDAR sensors are used to create an anonymous avatar based on the person’s body shape. That avatar is then compared to a database of ‘digital twins’ to find the best-fitting products for the shopper. Haniff Brown, the Founder and CEO of FIT:MATCH, says no videos or images are stored. The company also says the entire process takes less than 30 seconds.

Meanwhile, Macy’s FIT:MATCH is also testing a different way. Employees are scanning customers with their iPhones in the fitting rooms to help them find the right bra size faster.

This will be a bigger step where using iPhone LiDAR along with FIT:MATCH’s body mapping technology will be adopted by retailers throughout. Though Brown says this is still under prototyping, it may also provide competition to 3D body scanning apps.

Read the original story HERE.

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