Shoppers Who Use Fit Xperience are 5x More Valuable Than Ones That Don't

In February 2023, FIT:MATCH announced it has continued partnering with disruptor brand Savage X Fenty, in collaboration with Intel, to launch the next generation of its award-winning, patented body shape technology. The product, dubbed Fit Xperience, gives shoppers the opportunity to get scanned in an in-store fitting room using Intel's RealSense technology and the Intel Distribution of OpenVINO toolkit.

Within seconds, customers are matched with the best-fitting Savage X Fenty styles based on their exact body shape. This first-of-its kind experience, available exclusively at Savage X Fenty retail stores, debuted at its new Lenox Square Mall location in Atlanta, Georgia, on February 11, 2023.