Savage X Fenty: First 5 Shops, New Fit Tech

Savage X Fenty has just opened its first retail shop, this one at Fashion Show Las Vegas, with plans to open four more by the end of February.

The next opening, expected before the end of January, will be at Westfield Culver City in California, followed by shops at the Houston Galleria, King of Prussia Mall and at Fashion Centre Pentagon City in Arlington, Virginia in February.

A significant innovation for the new shops is the ability for customers to receive “an AR-powered body scan on an Apple device equipped with lidar technology,” powered by a patented body measuring technology offered by FIT:MATCH. This technology “analyzes the shopper’s unique body shape data to precisely match them with their personal “fit twin” from an extensive database. This twin is based on the shape profile of an actual person and functions as the shopper’s personal fit model. FIT:MATCH then recommends to the customer the sizes and styles that have been proven to best fit the twin.”

Savage X Fenty “has recently closed a strategic investment in FIT:MATCH to accelerate expansion of the AR-powered technology, which solves the fit challenge that has long plagued brands and consumers by utilizing body shape data rather than just standard measurements.”

Said Haniff Brown, founder and CEO of FIT:MATCH, “we are thrilled to launch our patented technology platform in partnership with Savage X Fenty, one of the most innovative brands in the market that specializes in a product category, lingerie, where fit is a disproportionately important factor in the overall purchase decision.”

“Shape, which cannot be accurately predicted by surveys and measurements, is the most important determinant of fit, especially for a category as complex as bras. We set out to fill a gap in the market by developing a scalable, end-to-end solution that leverages the latest advancements in AR and is completely based on body shape.”

The announcement explained that “while the typical fitting technology attempts to match a shopper with a product based on the shopper’s measurements, FIT:MATCH’s patented white-label software platform uses body shape data to recommend products. The company builds a unique size-shape database for its brand partners by gathering body shape data and accurate sizing information from the brand’s existing shoppers through a proprietary process.”

Christiane Pendarvis and Natalie Guzman, co-presidents at Savage X Fenty wrote, “we’re extremely pleased to partner with FIT:MATCH to lead innovation in the shopping experience and eliminate the fit question for our Savage X Fenty customers, so they can shop for and wear our product with absolute confidence. We offer an extensive product assortment that makes identifying the right size even more important for our customers and are thrilled to roll out Fit Xperience in all of our stores.”

The technology will be “rolled out to all Savage X Fenty customers across channels this year,” according to the company.

Read the original article HERE.