The lingerie brand is furthering its retail expansion across the USA.
Savage X Fenty has become one of the top lingerie brands. Launching two years ago, the lingerie brand changed the market. Savage X Fenty continues to push back against the standards for lingerie. From showcasing models of all backgrounds, and having a size-inclusive range, they're changing the world of lingerie. The brand expanded from online-only to a brick-and-mortar store in January of this year. Their first store opened in Las Vegas, and was wildly successful. The brand furthered its expansion to Philadelphia, Los Angeles, Houston, and Washington DC in March. The success of the storefronts is causing more demand, and Savage X Fenty is stepping up to the plate. The brand announced that it is furthering its expansion into new cities across the USA.
New stores will be opening in Chicago, Long Island, Atlanta, Detroit, St. Louis, and Newark, Delaware. The storefronts allow consumers to experience the engaging features of the website in real life. The stores offer exclusive benefits, such as Fit Xperience technology services, that aim to leave customers feeling confident and sexy in their new lingerie.
A date for the opening for the new retail stores has not been set. Fans can find updates about store openings via the Savage X Fenty social media pages.
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