August 28, 2020

Fit:Match Opens Studio at Brookfield Properties’ Oakbrook CenterOver Labor Day Weekend

The contactless, fit-predictive shopping experience will launch in the Chicago-area with more than 50 brands.

Fit: Match​, the AI-powered shopping platform that combines 3-D measurement ​technology​ willopen a new studio this Labor Day Weekend at the Oakbrook Center.

The open-air shopping center in suburban Chicago is the first Brookfield Property to open its Fit:Match studio. A ​report in July​ said Brookfield Properties would open Fit: Match Studios in LosAngeles and Dallas locations later this year.

By eliminating fit risks, the Fit: Match’s goal is to provide certainty that drives conversion andloyalty to boost margins for its brand partners while lowering the cost of returns. A recentInstagram post by the company said 60 percent of customers have trouble finding the right sizewhile shopping online, 60 percent usually order the size they usually wear without knowingmeasurements and 60 percent return clothes they bought online.

The completely contactless shopping experience will invite shoppers to get 3-D-measured, or“fitched,” in under two minutes and immediately start shopping online from a personalized apparel selection. The studio in Oakbrook Center will launch with more than 50 brands includingUnder Armour, Express, Ted Baker, Nili Lotan, Paige and Good American.

Fit: Match’s 3-D AI-powered ​technology​ uses an algorithm to determine apparel relevancy basedon a consumer’s Fitch ID. Consumers create Fitch ID by answering questions about preferenceand fit on their own mobile phone. Fit is then determined by the studio’s touch-free 3-Dtechnology, which captures 150 body data points in 10 seconds.

“We are extremely excited to launch this 100 percent contactless, free shopping experience atOakbrook Center with this tremendous group of brand partners,” said Haniff Brown, founder andchief executive officer of Fit: Match. “Our Fit: Match studio provides an omnichannelexperience that eliminates the risk that an item won’t fit and, at the same time, frees shoppersfrom ever having to try on clothes again. We’re launching at a perfect time over Labor Day, asmany shoppers are currently looking for touchless experiences that allow them to shop forback-to-school and fall items more safely and conveniently, without having to enter a fittingroom.”

Fit: Match and Brookfield Properties previously collaborated on a temporary studio at Houston’sBaybrook Mall, which saw an 80 percent participation rate among people who entered the Fit:Match Studio and resulted in almost 4,000 consumers getting sized and joining the platform.

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