Oakbrook Center on Sept. 5 will be the first shopping mall in the country to have a new technology available that allows shoppers to spend about 2 minutes having a profile created that allows for shopping of about apparel 55 brands, without concern of items not fitting properly.
FIT:MATCH, which is opening in an 800-square-foot space across from Zara, will allow shoppers to walk into its studio to “get fitched,” or 3D-measured and then immediately start shopping online from a personalized assortment of apparel matches. Under Armour, Express, Ted Baker, Nili Lotan, Paige and Good American are among the available brands.
Once inside the FIT:MATCH Studio, touch-free technology will capture 150 body data points in about 10 seconds. The shopping platform will then present each shopper with a curated assortment of clothing choices that have a 90% or better likelihood of fitting, said Haniff Brown, founder and chief executive officer of FIT:MATCH.
Initially, the FIT:MATCH experience will focus on women, although bringing men into the process likely is in the future.
“Women return more garments and are more frequent shoppers,” Brown said.
He said having FIT:MATCH at Oakbrook Center will not create a competition with mall stores selling apparel. Of the 55 brands currently offered through FIT:MATCH, 40 are direct to consumer and don’t have a physical retail presence, Brown said.
“Of the remaining 15, which are in retail, about half are not in Oak Brook, and we’ll prioritize the orders with the others so that it’s not competitive,” he said, noting that picking up items onsite ordered through FIT:MATCH is an option.
“Many shoppers are currently looking for touchless experiences that allow them to shop for back-to-school and fall items more safely and conveniently, without having to enter a fitting room,” Brown said.
Getting a FIT:MATCH profile ID is free for shoppers, as the expense is paid for by partners selling apparel through the platform.
Brown said he was excited about Oakbrook Center being the first location for a FIT:MATCH Studio, following pilot trials in other areas.
Oakbrook Center is one of the top centers in the entire country,” Brown said. “There’s a diverse mix with a tenant pool that’s pretty strong across the board.”
FIT:MATCH has a partnership with Brookfield Properties, the owner of Oakbrook Center.
“Brookfield has over 175 properties, and we see at least 10 to 15 that are attractive to us,” Brown said. He said properties in Los Angeles and Dallas are coming soon.
Pre-registration is available to anyone interested in getting a FIT:MATCH ID at Oakbrook Center by texting “FM” to 72000. Shoppers will receive a link on their mobile phone to answer a few questions about themselves and their fit preferences.
More information about FIT:MATCH is available online at ShopFitMatch.com.
Additional information about brand partners of FIT:MATCH is available at www.shopfitmatch.com/brands.