The Marena Group has partnered with Fit:match.ai to offer the technology to plastic surgery clinics.
The Marena Group has partnered with Fit:match.ai to launch an AI-powered body-scanning app to enable “plastic surgeons in a clinic to match their patients with the post-op garments that fit them best,” the companies said Monday.
Terms of the partnership were not disclosed.
The Fitmatch.ai technology is used by retailers and brands such as Savage x Fenty, Macy’s and Fabletics. “Marena’s partnership with Fit:match will take this technology to plastic surgeons across the U.S. and beyond to assist physicians and nurses in accurately sizing their patients for optimal recovery,” the company said.
“At Marena, we have always been committed to providing the highest-quality compression garments to support patient healing,” said Colin Marafko, chief marketing and e-commerce officer of Marena. “This partnership with Fit:match enables us to take that commitment to a new level by ensuring the patient is in the ideal size and style garment for their unique anatomical characteristics and procedure.”
Dale Clendon, chief executive officer, said the app “not only ensures each patient is in the proper Marena garment, but also saves physicians time with manual measuring and increases their confidence that their patients will be satisfied with their results.”
The companies said, until now, it’s been challenging to have a perfect fit for post-surgery compression, which is key to support the healing process. “With surgeons performing hundreds of thousands of breast augmentations, lifts and reduction procedures alone, and millions of other aesthetic procedures each year, solving the post-surgery fit issue is a priority for health professionals and patients,” the companies said.
The app is designed to determine the precise size and fit. “The app predicts the right garment and size based on a patient’s unique anatomical characteristics and the procedure they are undergoing,” the companies said. “This level of precision enhances comfort and effectiveness during the recovery process.”
Haniff Brown, founder and CEO of Fit:match, said the launch of the app “will help eliminate the guesswork plastic surgeons and their patients have traditionally faced when selecting post-op recovery wear.”
Dr. Michael Suzman, a board-certified plastic surgeon, said there is “a critical need for this type of technology in the market and in surgical care. In my experience, this 3D body-scanning technology leads to better fit and improved patient experiences and surgical outcomes. The added benefits include reduced garment returns and fewer fit complaints, which help both businesses and the environment.”