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BROOKFIELD PROPERTIES

FIT STUDIO PLATFORM WITH BROOKFIELD PROPERTIES

THE OPPORTUNITY

Realizing the evolution of today’a omni channel customer experience, Brookfield believed thatshoppers at their properties would gravitate towards a tech enabled concept, helping them to findthe right fit when shopping in person or at home.

THE SOLUTION

NEVER HAVE TO TRY ON CLOTHES AGAIN!
We created an immersive experience for shoppers which involved two key steps:
  • Shoppers Get Fitched (3D scanned) to obtain a one-time FitchID - 150 unique measurements of their body
  • Shop Your Matches - Shoppers who have been fitched can immediately shop their matches from participating brands - items that fit their exact body.

FOR SHOPPERS

Experience is innovative, fun, free, contactless andtakes 2 mins. It makes their apparel shoppingexperience more relevant and satisfying.

FOR BRAND

A way to gain exposure to new customers, to beable to hyper-target based on fit, to drive conversion,lower return rates, increase LTV and garner insightsthat can inform upstream product development anddownstream marketing.
Glendale Galleria
Los Angeles
Stonebriar Centre
Dallas
Oakbrook Center
Chicago
Opened in 3 cities under 6 months during the pandemic

THE RESULTS

  • 3,500+ shoppers been "fitched" in just 6 months
  • 2 Billion+ unique data points collected
  • 93% accuracy
  • 80% participation rate (4 out of 5 people who enter the popup get fitched)
  • Highest participation among Gen Z/Millennials (75%women)
  • 80% of shoppers opted in for future communications
  • Engagement rates: 22%, Conversion rates: 8%
  • 90% NPS
  • 25 direct to consumer and national brands on-boarded on to platform
  • Majority of purchasers on platform never bought that particular brand before
It was super easy to sign in and seemy matches. They look great and arevery accurate! Overall I think theprocess is very seamless and supereasy to follow.
Felicia
Fit : Match User
For more information contact sales@fitmatch.ai

WE PARTNER WITH THE BEST

We partner across the entire apparel commerce ecosystem to unleash the power of fit technology.

Brands

Real Estate

PLMs

Other

MATCHING ALGORITHM

The FIT:MATCH AI-based matrix integrates data from high precision body scans and manufacturing data to accurately match apparel buyers with inventory that fits them. The system optimizes the matches by minimizing return risk through analyzing common problem areas specific to the category, type, style and brand. Our matrix already includes over half a billion unique scores, giving brands access to powerful and predictive insights.

Brands

FEATURING ...