Press

March 14, 2023
THE CURVY FASHIONISTA: Savage X Fenty Brings AR-powered technology, FIT:MATCH to its NEW Atlanta Store!

March 13, 2023
BLACK ENTERPRISE: Rihanna's Savage X Fenty finds a home at Long Island's Roosevelt Field Mall

March 9, 2023
FORBES: Savage X Fenty And FIT:MATCH Introduce In Store Virtual Fitting Room Experience


February 27, 2023
SOURCING JOURNAL: Rihanna’s Lingerie Disruptor Believes in Fitting Room Technology

February 22, 2023
RETAIL BUM: Savage X Fenty Teams Up With FIT:MATCH to Launch New In-Store Fitting Room Experience


February 21, 2023
PR NEWSWIRE: FIT:MATCH partners with Savage X Fenty, in collaboration with Intel to launch a new in-store fitting room experience
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February 15, 2023
APPAREL RESOURCES: FIT:MATCH and Savage X Fenty collaborate on better-fitting lingerie
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February 13, 2023
TECHCRUNCH: Rihanna’s Savage X Fenty and a newer startup, FIT:MATCH, team up to sell better-fitting lingerie

January 25, 2023
RETAIL DIVE: Savage X Fenty launches pop-up shop ahead of Rihanna’s Super Bowl performance


January 17, 2023
REPUBLIC RETAIL: NRF 2023 - Innovation Lab: 10 solutions to make commerce more interactive and efficient
December 13, 2022
TREND HUNTER: Macy’s Implements FIT:MATCH Bra Fitting Technology in its Stores


December 7, 2022
RETAIL TECHNOLOGY INNOVATION HUB: Macy’s rolls out FIT:MATCH bra fitting technology in select US stores

December 6, 2022
RETAIL TOUCHPOINTS: Macy’s Launches Personalized Bra Fitting Technology in 10 Locations

December 6, 2022
YAHOO FINANCE: FIT:MATCH to Launch Patented Shape-Based Fit Solution in Select Macy’s Stores
December 5, 2022
GLOSSY: ‘Lose money, keep the customer’: Brands are strategizing to lower the impact of holiday returns

December 1, 2022
PRESS RELEASE: FIT:MATCH to Launch Patented Shape-Based Fit Solution in Select Macy’s Stores


November 9, 2022
MIAMI NEW TIMES: Rihanna's Savage X Fenty to Open Store at Miami Worldcenter in 2023




June 14, 2022
BUSINESS INSIDER: Meet the 34 retail-technology power players revolutionizing how brands operate and customers shop

May 6, 2022
Retail Touch Points: Rihanna’s Savage x Fenty to Expand Brick-and-Mortar Reach with 6 More Stores

May 7, 2022
South Florida Reporter: How AI Technology is Impacting Florida’s Business Sectors



February 12, 2022
UNCOVER LA: Rihanna's Savage X Fenty to Open First L.A. Store at Westfield Culver city
March 31, 2022
APPAREL NEWS: PI Apparel Los Angeles 2022 Showcases Latest Apparel-Industry Technology

March 1, 2022
FASHION MANNUSCRIPT: FIT:MATCH Partners with Savage X Fenty to Launch Patented Body Shape Technology




March 4, 2022
SOURCING JOURNAL: Up Close: In Conversation with Fit:Match CEO & Founder Haniff Brown

February 26, 2022
SOUTH FLORIDA TECH HUB: Fort Lauderdale Startup FIT:MATCH Announced Partnership with Rihanna-backed Savage X Fenty


February 28, 2022
MODERN RETAIL: Brands and retailers are giving their fitting rooms a high-tech upgrade

February 23, 2022
CO-U.S. CHAMBER OF COMMERCE: How Fit:Match Built a Multimillion-Dollar Business in Four Years by Nixing the Need to Try on Clothes

February 23, 2022
CORNELL CHRONICLE: New 3D Body Mapping Tech Helps Consumers, the Enviornment

February 18, 2022
REFINERY29: Rihanna Tells Us Why The IRL Savage X Fenty Experience "Will Change the Game"

February 16, 2022
REFRESH MIAMI: Sick of buying clothes that don't fit? FIT:MATCH's founder wants to help - and Rihanna would approve

February 13, 2022
HYPEBAE: Rihanna and A$AP Rocky attend Savage X Fenty's LA Brick-and-Mortar Store Opening

February 13, 2022
THE HOLLYWOOD REPORTER: Rihanna Surprises Shoppers at Opening of Her Second Savage X Fenty Lingerie Store


February 4, 2022
RETAIL TECH INNOVATION HUB: Last week’s biggest retail technology deals at a glance

January 26, 2022
YAHOO: Savage X Fenty ‘Shines Bright Like A Diamond’ With Opening Of Brick-And-Mortar Store In Las Vegas



January 24, 2022
COMPLEX: Here’s a Look Inside Rihanna’s First Savage X Fenty Retail Store Location

January 23, 2022
HYPEBAE: Take a Look Inside Savage X Fenty's First Brick-And-Mortar Store in Las Vegas



February 4, 2022
GLOSSY: Fit technology is getting a boost from the new iPhone and Savage x Fenty

January 25, 2022
PRESS RELEASE: FIT:MATCH Partners with Savage X Fenty to Launch Patented Body Shape Technology

January 25, 2022
FORBES: Fit:Match Solves Perennial Pain Points Of Bra Fittings For Rihanna’s Savage X Fenty
Savage by Fenty recently closed a strategic investment in Fit:Match to accelerate expansion of the AR-powered technology, which solves the fit challenge that has long plagued brands and consumers.

January 22, 2022
VOGUE: Rihanna Brings Sexiness to the Mall: Go Inside the First Savage X Fenty Retail Store
Sexy inclusivity of Savage is expected by fans, but what's not is the technology embedded in each physical store. The company partnered with Fit:Match to launch Fit Xperience, a body scanning app.

November 3, 2021
L.A. Market Attracts Buyers Invested in Spring/Summer 2022
Los Angeles Market Week took place Oct. 10–13 in downtown Los Angeles and brought with it a number of designers and brands previewing their upcoming products and collections.

September 1, 2021
Why Style Should Take a Back Seat to The Right Fit
Although it may sound counterintuitive, brands and stylists may want to rethink Apparel sizing, and prioritize fit over style.

January 7, 2021
The Future of Online Shopping - This Time Fit Tech is Here to Stay
The online “store” experience is due for a transformation. Brands will need to offer top-notch digital customer service even after the pandemic subsides. And it has to be seamless.

November 30, 2020
How to Turn Your Phone Into Your Own Fitting Room for Cyber Monday
Getting the right fit can be tough when shopping online but thanks to new technology, you can try things on virtually.

September 30, 2020
Tech Startup FIT:MATCH and Brookfield Properties Team Up to Give Mall Shoppers an Alternative to Dressing Rooms
Full-body ‘scanning studios’ promise apparel shoppers the perfect fit — and a touch-free experience that holds newfound appeal amid COVID-19.
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September 25, 2020
Squawk on the Street / FIT:MATCH Founder & CEO On Its New Virtual Fitting Room Experience
CNBC’s “Squawk on the Street” team discusses a new start-up aimed at giving customers a contactless fitting room experience, with Fit:Match CEO Haniff Brown.

August 25, 2020
Can Virtual Technology Step Up and Replace Fitting Rooms?
With fitting rooms closed, physical retailers are looking to online tools to circumvent try-ons and increase consumer confidence.

June 11, 2020
Forbes: Retail Tech 2.0: Necessity Is The Mother of (Re)invention
The next frontier of retail will be owned by retailers and brands who embrace this new world by integrating a bit of “cool” into the modern in-store shopping experience. Here's 4 Hot Technologies.